LG Display declares war on motion blur with big screen OLED panels

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Built on a concept unveiled last year, the 65-inch Signature OLED TV R will be available this year for sale, the company announced on Monday at the CES 2019 here.

'The "R" in the new LG Signature OLED TV R is about creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button.

Defining the next generation of television, the signature OLED TV R gives home television viewers infinite possibilities in designing their flawless viewing space with its innovative rollable display.

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The Full View, as its name implies, offers a 65-inch Oled TV for the full viewing experience.

"A rollable OLED TV is a true game-changer, liberating users from the limitations of the wall and freeing them to curate their own personal space which no longer needs to be reserved full time for TV viewing", said LG.

The Line View allows the TV to be partially unrolled for tasks that do not require the full TV. The new TV is equipped with LG's second generation of Alpha 9 intelligent processor and deep learning algorithm for a stunning AI picture and sound quality. The Alexa integration lets supported LG TVs function like a smart display or Fire TV device, showing information retrieved by Alexa on the screen and easily accessing Amazon Prime Music and Video content. While nothing much has changed from the prototype earlier showcased in 2018, however, LG has made some subtle modifications among which is the addition of a 100-watt Dolby Atmos speaker for powerful built-in audio to the base. For convenient playback and mirroring, LG will be adding support for AirPlay 2 by Apple.

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The TV runs on LG's webOS which is integrated with Google Assistant.

Lastly, LG also announced HomeBrew.

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