Apple Branches Out With iTunes, AirPlay 2 for Third-Party TVs

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In September, Alan Wolk, co-founder and lead analyst for TV [R] EV, said limiting the video service to only Apple devices would hurt its chances.

But there's another big win for Apple users, as Samsung TVs will now also support Airplay 2 casting, providing an easier way to share content from an iPhone or iPad, and giving iOS users a big reason to choose Samsung. If they want to lure in new customers who want to watch, they'll have to start playing nice with other companies by giving them the ability to play iTunes movies and TV shows, something that has been exclusive to Apple devices for years now.

Samsung 2019 and 2018 TVs will get an exclusive iTunes app, which lets you access your existing library or rent and buy shows and movies from Apple. This new update includes QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD models.

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The biggest TV makers in the business are finally ready to play nice with Apple.

This seems to be a first step for Apple, which plans to launch its own Netflix-style streaming service in the future, complete with funded original programming.

Samsung and Apple have a weird history.

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Apple has always been highly protective of its ecosystem, which is a double-edged sword for consumers - it helps ensure things work smoothly across Apple devices, but locks them into Apple's services and devices.

Control Your TV with Siri: Perhaps the most interesting feature is the ability to use Siri on your iPhone to send video to your TV. The firm was the subject of a surprise partnership announcement by Samsung to bring its iTunes movie and TV shows app to Samsung TVs. However, with dwindling revenues and iPhone sales, the company is looking for more ways to earn money through its bouquet of services.

And if that service is limited to Apple-made hardware, it's not going to get adopted by many, especially since the majority of TV owners in the world probably don't own an Apple TV.

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Given that Apple has opened the gates for everyone to bring AirPlay 2 to their TVs, it's only a matter of time your favorite lineup will grace the feature.

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