Facebook launches searchable database revealing USA political ad spending


Overall, it's looking less and less like that Democrats will gain a majority in the Senate, writes Jennifer E. Duffy in the Cook Political Report, adding that it's now appears possible, "for the first time in months", that Republicans will gain a seat or two.

"The Democrat's latest campaign report, filed early Friday with the Federal Election Commission, showed he brought in almost $8.5 million from October 1 to 17, padding a tally that was already the most of for any Senate candidate anywhere, ever", adds the author.

Facebook Inc. said the top spender on political ads on its sites since May was U.S. Senate candidate Beto O'Rourke, who is challenging Republican Ted Cruz in Texas.

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The social media company is committed to increasing its transparency about political activity.

Ben & Jerry's, a part of Unilever, has spent more than $401 000 since May on various ads, including one supporting a Florida ballot measure that would let felons vote. This ad archive details which page or group paid for the campaign, how much they spent on it, its reach and other ads the page has stumped up for. Some Democratic strategists, Duffy writes, have conceded that the going has become tougher following Brett Kavanaugh's confirmation to the Supreme Court. "Help them put together the ingredients they need for a healthy and satisfying voting experience".

O'Rourke, who has prioritized accumulating small dollar donations and appealing to younger voters in his bid to unseat Texas Sen.

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The company now requires political and issue-based ad buyers to provide picture ID and Social Security information.

The move comes as social media platforms face the threat of U.S. regulation over the lack of disclosure on such spending.

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