Coca-Cola Preparing To Make Cannabis Drink

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For now, Coke says it's just watching the increased interest and has not made any official decisions yet.

"Doubting Thomases have never taken our medical cannabis policy seriously since we announced it five years ago".

"While beer-makers have been betting on the marijuana industry, Coca Cola's interest indicates that CBD could soon break into the mainstream", Bloomberg said.

Coca-Cola Co (KO.N) is closely watching the fast-growing marijuana drinks market for a possible entry that would expand the world's largest soft drink maker's ambitions further away from sugary sodas.

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Molson Coors has also entered the marijuana space through a joint venture with Canada's Hydrotherapy Corporation to make non-alcoholic, cannabis-infused beverages.

A Coca-Cola spokesman tells Bloomberg News that the company is monitoring the still-emerging area of cannabis-infused drinks.

Coke is looking at "health-focused beverages that will ease inflammation, pain and cramping." according to Bloomberg.

Coca-Cola's statement shows the company has learned from its past missteps picking up on new drink trends, said Ali Dibadj, a senior analyst at AllianceBernstein with an expertise in United States beverage and snack food companies.

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Canada is the first major economy to legalize recreational marijuana, and shares in cannabis producers have rallied in anticipation. Similarly unclear is whether Coca-Cola would make a public announcement should the deal come to fruition (or if it would quietly white label a product under the Aurora brand). "It's going to be more of the "recovery drink" category", they added of the beverage.

Have you ever had a cannabis-infused drink? The drug is still illegal under U.S. federal law, although some states have decriminalized it. The first-ever medical treatment derived from a marijuana plant will hit the USA market soon, after regulators in June gave an epilepsy treatment by GW Pharmaceuticals the green light.

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