Kaepernick tweeted a photo from the ad with the caption "Believe in something, even if it means sacrificing everything", and it has since sparked outrage stemming from Kaepernick's controversial role in ongoing NFL player protests during the national anthem.
Other athletes featured in the ad campaign include New York Giants wide receiver Odell Beckham Jr., skateboarder Lacey Baker and Seattle Seahawks linebacker Shaquem Griffin, who is an amputee with one hand.
It's been two years since Colin Kaepernick chose to bring attention to police brutality and the prevalence of racial discrimination by kneeling during the national anthem before NFL games.
Kaepernick narrates the full spot but first physically appears midway through.
"Believe in something. Even if it means sacrificing everything", read a teaser for an ad Kaepernick tweeted.
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Kaepernick, who was the starting quarterback for the 49ers in the Super Bowl after the 2012 season, hasn't played since 2016 and previous year filed a grievance against the National Football League and its owners, accusing them of colluding not to hire him.
On Wednesday morning, the athlete released a new commercial with the famous brand that urges consumers to dream big no matter what the naysayers say.
It features young athletes who compete amid various challenges while touching on issues of gender, disabilities and weight loss among others.
"Nike is free to campaign as it sees fit, as the college is free, and honor-bound by its mission and goals, to ensure that it respects our country and those who truly served and sacrificed", Linson said Dr. Marci Linson, vice president for patriotic activities and dean of admissions.
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"I thought it was awesome", said McCourty.
Nike stock leveled off after the initial reaction to the ad.
"The NAIA also understands that the freedom of speech - and the right to peaceful protest - are indisputable rights in the United States", a statement from the sanctioning body said in October of 2017.
Closing his remarks, he said he stood "for anybody who believes in change".
"I am sponsored by Nike", Funchess said.
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Nike also will create an apparel line for Kaepernick, including a signature shoe, and contribute to his Know Your Rights charity, the person said. I feel like they can choose or they cannot choose. Some people have said they are now more likely to buy Nike because of the apparent social stance while others sent the hashtag #BoycottNike trending.