College of the Ozarks, private Christian school, drops Nike over Kaepernick ad

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And kudos to Nike for not shying away from the controversial Kaepernick, but instead embracing his right to express himself and making his value set the core of its new ad campaign.

Nike signed Kaepernick to an endorsement deal in 2011 and has maintained that contract since then, ESPN reported. From Sunday through Wednesday, product orders rose 27 percent, according to digital-commerce researcher Edison Trends, which collects receipt data from over 200 online vendors.

Jerry C. Davis, the president of College of the Ozarks in Missouri, said on "Fox & Friends" Friday that Nike is "exploiting" the issue of national anthem protests by NFL players, including Kaepernick, in order to make money. However, Nike quickly bounced back, with online sales rising 31 percent.

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Apex Marketing Group estimated that the Kaepernick ad had a $163 million payoff in media exposure.

"I think Nike is trying to get out ahead of it and trying to do something special and I think they've done that", Woods said at the BMW Championship. Nike's stock did, in fact, take a hit following the release of the first Kaepernick ad.

The athlete has become the face of player protests against racial injustice and police brutality, since he started sitting and later kneeling during the national anthem, inspiring others to follow suit. Kaepernick watched the first television airing on NBC at an event held at Nike's headquarters in Beaverton, Oregon.

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Airbnb: Ran ad against US President Donald Trump's anti-immigrant policies and dubbing Haiti, El Salvador and Africa "s**thole". At the end of the day, this is all about everyone being treated equally and standing up to an issue that we have in the African American male community - which is the abuse that we've taken from our justice system. The flag represents the sacrifices made by those who have fought and died to preserve our freedom and should be honored as a sacred symbol of all we stand for.

This, of course, sent the internet into a frenzy, since Kaepernick really hasn't sacrificed much of anything since leaving the National Football League early previous year.

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