Twitch Cuts Advert-Free Viewing Benefit From Prime Membership

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The other update in today's announcement is more Amazon-centric: a change to its pre-order discount on new video games.

First launched in early 2016, the 20 percent discount for members of Amazon Prime originally applied to all new video games pre-ordered or purchased within the first two weeks of release. Instead, beginning April 28, "Prime members will now get a $10 [$AU14] Amazon promotional credit when pre-ordering select games" that can be used on "almost anything" Amazon sells.

The GCU was a subscription-based incentive program that offered gamers 20-percent off on pre-orders and new games.

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It's a pretty big change for Amazon, with the decision coming only a few months after Best Buy shuttered Gamers Club Unlocked, a competing service which also provided a 20 percent discount on games.

Crucially, if you're already a Twitch Prime member, you'll still get to take advantage of ad-free viewing through October 15. But, more pertinent for a lot of people, this forces you to spend the full $60 and then use that other $10 somewhere on Amazon.

"Advertising is an important source of support for the creators who make Twitch possible", Twitch wrote in its announcement to subscribers.

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As we have continued to add value to Twitch Prime, we have also re-evaluated some of the existing Twitch Prime benefits.

Twitch Prime, a service the streaming video site offers in partnership with its parent company Amazon, will no longer be ad-free for new members starting September 14. Starting September 14, 2018, Twitch Prime will no longer offer an ad-free experience.

If you're still looking to get an ad-free experience across all channels, you can subscribe to Twitch Turbo, which is a $9 per month service.

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But just because Amazon is bringing ads to Twitch Prime doesn't mean you'll have to watch any adverts going forward. With ads, the platform and game creators can get a cut.

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